I explore how spaces, stories, and people feel and help brands, institutions, and communities design experiences that move us.
I’m Amna Akhtar, a creative leader and storyteller at the intersection of human-centred leadership, culture, and emotion.
After a decade as Co-founder and Creative Director of GirlDreamer – a multi award winning non-profit organisation empowering women of colour, my work now explores how emotion, culture, and creativity shape the experiences we have with spaces, brands, and each other.
From social impact to sensory design, I help organisations and individuals build environments that feel as good as they look – fostering connection, presence, and belonging.
I speak about emotion, leadership, culture, and creativity - exploring how we can design spaces, systems, and stories that feel more human. My talks are known to move hearts and minds in equal measure. Whether at a conference, within an organisation, or through an intimate fireside conversation, I aim to bring emotional clarity and creative resonance to every room I step into.
I collaborate with brands, institutions, and leaders to help them infuse emotion, empathy, and meaning into their work. Together, we reimagine how people feel your message, not just hear it. From experience design to cultural storytelling, I bring intuitive insight to shape strategies that connect deeply with human truth.
Through essays, reflections, and frameworks, I share thoughts on creativity, emotion, and the art of being human. Each piece is designed to inspire awareness and spark meaningful change - both personally and professionally. Join my newsletter to receive my latest writing and resources as they evolve.
Creativity isn’t just something we do – it’s a way of feeling, noticing, and connecting.
Through my work, I explore the intersection of emotion, culture, and creative leadership and I invite you to be part of that journey.
Stay close for reflections, stories, and experiences that bring this philosophy to life.
If you would like regular, no-nonsense motivation and deep, feel good mail sent straight to your email, submit your details on the form and you’ll automatically be signed onto my mailing list.
As a warm welcome into my world, I’d like to gift you a copy of my very first e-book that I wrote back in 2014 as I was having my second major life awakening! My second e-book will be launching later this year and of course, you’ll have a copy sent straight to your inbox!
“Amna is extremely approachable, trustworthy and great listener. She has a bright insight of life experience in pursuit of goals and dreams. I’m always amazed by her ability to tap into my inner thoughts and understand the root cause of my difficulties.”
“Amna has a really intuitive way of guiding you through your personal challenges and humanises the entire process, making it feel like such a natural process. Her ability to pick up on nuances and ask the right questions, leaves you feeling deeply empowered to push through and prevail.”
“When I met Amna, I was going through a period of depression, uncertainty and confusion of what I wanted out of my life. She helped me reach new heights in my life as evolving person by allowing my strength to be realised and helping me obtain a greater sense of purpose and appreciation of my journey as a young woman.”
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